Date: 03/15/2018
Date: 11:30 am

Marketing on a Shoestring Budget


Are your marketing efforts built upon a solid foundation? Is posting on social media worth the effort? What is search engine optimization, and how do you approach it?
Join us and learn tips on how to maximize exposure and reach your target audience on a shoestring marketing budget.


Meet our speaker: Carol Reeve

Carol Reeve, Founder, Chief Marketing Strategist, and Creative Director at Girl on the Roof, approaches marketing with uncommon insight gleaned from more than 20 years of experience. Her résumé includes brand management roles at Liberty Mutual and Kao Brands, where she served as the Technical Brand Manager for the launch of the Bioré skin care brand. Carol has created award-winning identity and advertising campaigns for small businesses up to Fortune 100 companies. Working for Scripps Networks (HGTV, DIY, and GAC), Carol spearheaded brand integration strategies for Procter & Gamble, GE Capital, Samsung, Ace Hardware, Georgia-Pacific, and others. Carol now applies her skills to socially responsible businesses and nonprofit organizations, where good marketing can change lives. Her work has won awards for corporate identity/logo, network image (TV), print advertising, and direct mail.

Carol has served on multiple nonprofit boards and has taught marketing and PR at Johnson University. She was named to Knoxville’s 40 Under 40 Business and Community Leaders for 2012. Carol’s primary roles at Girl on the Roof include strategic planning, messaging and content development, marketing strategy and plan development, and creative direction.


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