Making your pitch, pitch perfect?
Whether you own a business, are starting a business, or work for a business, at some point you’re going to have to sell the product or service.
“Know matter what one’s function is in business, everybody is in sales,”
said Will Spivey, one of the judges for Swerve’s pitch practice event on Thursday, April 19, from 11:30 a.m. – 1 p.m. at the Center for Design and Innovation, located at 450 Design Avenue in Winston-Salem. The program will offer three creative startups an opportunity to pitch and receive feedback from a panel of seasoned marketers and angel investors. The program is free for Swerve members and $20 for non-members. Pitch participants must be Swerve members. Lunch is included.
What does it take to pitch successfully? Here are a 4 helpful tips from Will Spivey, President and Founder of Maxcom Creative Thinking, a company which supports CEO’s with marketing and change management.
Know your audience
“It’s important to understand who you are pitching too. Know your audience and make your pitch interesting to that particular target market. You need to have a pitch to a potential customer, which is different than a pitch to a potential investor. There may be some commonality between the two pitches, but you need to know what a customer wants to hear versus what an investor needs to hear. Also, what are the benefits of the service or product to the customer? Make sure to sell the benefits,” said Spivey.
Tell a story
Pitching is how you tell your story to someone else. There needs to be a beginning, a middle and an end. Make sure to address what you are doing and why you are doing it. “What is the arc of the story? Is it something a potential customer or investor wants to hear? Starting with why your product or service is important is a helpful strategy that speaker Simon Sinek highly recommends,” said Spivey.
Keep it simple
Keep your pitch succinct and to the point. Refrain from using a lot of acronyms and jargon that the receiver of the pitch may not understand. “Remember, the person you are pitching too doesn’t need to know everything about your business. Sharing what you are selling, who you are serving and why are the most important elements of a successful pitch,” said Spivey.
Have your pitch ready at all times. You never know when you may come across potential customers or investors.
Click the link below to register for the Pitch Perfect Swerve Event on April 19th, from 11:30AM – 1:00PM, and start connecting with local creatives today!!