The Conversation: How to use your Google Analytics

Great marketing starts with good data and good coffee. That’s according to Jeff SanGeorge, CEO and Founder of Magnetic Ideas. Jeff will help Swerve attendees on May 17th answer the question, “What data should you capture from your website and how?”

Google Analytics is a free, robust program which can provide you with the data you need to make informed business decisions. Before diving into the reports, define your business goals. You can then use the data provided by Google Analytics to see if you are meeting those goals. Here’s what Google’s reporting can tell you.

What online marketing channels are performing?

Has your company ever run an online marketing campaign? Google Analytics can tell you where your traffic is coming from and provide a clear picture for which marketing channels are performing for you. Are visitors landing on your site through an organic search, by simply typing your business name into a web browser? Did they land on your site from clicking on a direct link in a campaign? Did you pay for a Google Adwords campaign? Is it working? How well is your social media campaign performing? By knowing the answers to these questions, you can make improvements to your marketing campaigns to ensure your business goals are met. Bottom line, you’ll save time and money.

How well is your site performing?

You’re going to spend a lot of time generating content for your website. Knowing how people move through your website and knowing whether your content is of interest to your web visitors is key to your businesses success. According to Jeff, Google Analytics will help you understand which website pages people are visiting, how much time they spend on each page, when are they exiting your site, and what is the bounce rate (the number of visitors who leave your site after looking at one page.) A high bounce rate percentage can be an indication of poor page quality.

Where are your customers coming from?

When you are developing your marketing strategies, you’ll want to define the geographic location of potential customers. Google Analytics’ robust reporting can segment by different geographic regions such as country, state, and city. Having a clear picture for which geographic regions are performing will help you position your marketing efforts to increase growth.

This is just a snapshot for what Google Analytics can do.  Attend Swerve on Thursday, May 17 to learn more about how you can use Google Analytics to improve website user engagement and grow your business. The program is taking place at Winston Starts (GMAC Building), located at 500 West 5th street, suite 400 Winston-Salem, Admission is FREE for Swerve members and $20 for non-members. Please register so we have an accurate headcount for lunch!

 

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