The Conversation: 6 Key Tips for Marketing on a Shoestring Budget


It’s a proven fact, if you want your product or service to generate revenue, you need to have a solid marketing strategy. But what do you do if you’re working with limited funds? Are you thinking about spending all your marketing dollars on social media marketing? Think again. Social media is a cheap option, however it may not get you the results you are seeking. Why not? 

Recently, the Swerve team sat down with Carol Reeve, Founder and Chief Marketing Strategist. for Girl on the Roof in Winston-Salem.  She shared 6 key marketing  tips to get your business moving in the right direction.

Know your audience

Marketing is so much more than posting to social media and getting a reporter to write about your business. Marketing requires you to think carefully about who your customers are:  What are their challenges and priorities? Where do they get their information? How do they make decisions? You also have to know what you are selling and how to best communicate your message to engage your audience.

Have an online presence

“People are going online first to see if you’re a credible source. If you don’t have a professional looking website, consumers are less likely to do business with you.” To ensure your website is working as hard as it can for you, she also suggests that you have a select group of keywords that you use strategically throughout your website. “These need to be words and phrases that your audience is actually using to find products or services like the ones you offer. You can research those on your own, then use the free Google AdWords tool to validate them.”

Use the same elevator pitch across all marketing platforms

“Be consistent with how you describe your business.”  If your messaging isn’t consistent and doesn’t use the same language across all marketing platforms, your campaign will not have a high impact. “The consumer needs to hear your consistent message at least three times in order to be persuaded to buy your product or service.”

Use social media if it’s a good fit

If your target market uses social media, then it may be a cost effective option for you. However, if you think that posting alone will get you the sales you’re desiring, think again. Only 1-3% of those who like your business Facebook page are likely to see your posts. . Boosting your post to a targeted audience will strengthen your campaign efforts.

Be present and build personal relationships

“When purchasing services, decisions are often based on relationships. Consider attending events and going to places where your target market gathers.” Reeve also suggests finding partners with complementary services with whom you can collaborate. “This may open doors that you may not otherwise have access to, and it can expand the sales force for your business.”

Create campaigns that are measurable

By measuring your campaigns, you’re able to identity which strategies are working. This allows you to make tweaks to maximize results.

Join Swerve on March 15th to meet and hear Carol Reeve!

Carol will share tips on how to Market your Business on a Shoestring Budget that you don’t want to miss!  Click Here to learn more about the March 15th event and starting tapping into the fun and inspiration at Swerve, “Winston-Salem’s Hub for Creative’s.”



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