The Conversation: Cracking the Social Media Code for Creative Businesses

teddy burrissSocial media – almost everyone knows what it is and many of us use it daily.  But, how do you use it effectively for your business? Where do you begin and what sites should you use to engage customers? With more than 300+ social media networks available, selecting which sites are right for your business is only half the challenge. What do you say once you’ve selected your networks? According to social media expert Teddy Burriss, saying and doing the wrong thing may actually cause more harm than good. If you’re a creative and wanting to generate more leads through social media, attend the Center for Creative Economy’s Swerve meetup on August 18, with speaker Teddy Burriss. Make sure to bring your tablet or smart device and get ready for the Linkedin Throwdown. This program is taking place from 11:30 a.m. – 1 p.m. at Flywheel, 525 Vine St #210, Winston-Salem –  free for Swerve members and $20 for nonmembers, registration required. Lunch is included. Learn more at

According to Burriss, how you represent yourself and engage with others through social media can have a profound impact on your business and personal reputation. That’s right, what you say and do can either get you the results you are seeking or it may be the reason for your business’s demise. sm

So, how can you use social media effectively and efficiently? First, you need to find out which sites your target market is using then rewrite your profile to meet the needs of your consumer. Why? According to Burriss, your headliner needs to tell people what you can do for them. “For example, most people have the name of their company and their title as their headline and their summary reads like a resume on Linkedin. If you’re not looking for a job, and you’re a business seeking customers, your headline needs to be changed to focus on your most important viewer.” Burriss also mentioned that it’s important to post content that is unusual, unexpected, unique and spot on with what your most important viewer wants. Continuously building your network and following up with new contacts is also vital to social media success.

img_0458Do you need more social media tips? Attend the Center for Creative Economy’s Swerve meetup, Sharing your Brand Online, with social media expert, Teddy Burris on Thursday, August 18 from 11:30 a.m. to 1 p.m. at Flywheel in Winston Salem. This program is free for Swerve members and $20 for non-members. Learn more and register at

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