The Highlights: Building New Relationships with Direct Email Marketing

At this month’s Swerve event, Jason Drass, Co-Founder of Bull & Beard, spoke on a different email marketing strategy: creating new relationships through cold, unsolicited direct emails. After earning a master’s degree in Communication, Jason spent most of the last 25 years successfully producing hundreds of projects including websites, web & mobile applications, streaming media,… MORE

The Highlights: Tax Prep & Managing your Finances for Creative Entrepreneurs

With tax season upon us, it was the perfect time to hear from D’Andre Starnes from Starnes & Co. LLC! D’Andre is a CPA and the founder of Starnes & Co. LLC, a creative financial consulting firm in the Winston-Salem area. Additionally, he and his wife, Maliquea, run an event space called Muse at the… MORE

The Highlights: Navigating Entrepreneurial Ecosystems

This January we kicked off the year with our Swerve Speaker, Karen Barnes from Venture Cafe Winston-Salem. Karen serves as the Executive Director for Venture Cafe, a weekly gathering that facilitates conversation between innovators, entrepreneurs, and creatives. Karen is a lifelong entrepreneur with a background in journalism and marketing and a passion for inclusive and… MORE

The Highlights: Goal Setting for your Strongest Year & Swerve Holiday Social

Perhaps it’s the holiday season but our November and December Swerve events have left us feeling extra grateful for our Swerve members and all of the wonderful guests who joined us. While calendars tend to fill up this time of year we were thrilled to have two back to back Swerve events filled with creative… MORE

The Highlights: Identifying Your Target Customer

October was another terrific month for Swerve! We had several new faces among the group as well as some of our regular Swerve members in attendance which made for great discussion! When our team sees guests continuing to connect long after the event time ends, we know it’s been a great event! This month, Swerve… MORE

The Highlights: Creating a Social Media Strategy That Works for You

    Our August Swerve event was packed to the brim with valuable content and amazing creatives! This month’s Swerve speaker, Joshua Moyer helped CCE serve up a wonderful Swerve event. Joshua is the Social Media Manager for the Modern Automotive Network, serving all 15 dealerships of the network. He is responsible for the social… MORE

The Highlights: Why Google Analytics?

The May Swerve event was held in a new venue. Our colleagues at Winston Starts in the GMAC building invited Swerve to check out their new digs. The presentation space was lovely, and participants were treated to tours of the two floors that encompass Winston Starts. It was fun to learn about this program and… MORE

The Conversation: How to use your Google Analytics

Great marketing starts with good data and good coffee. That’s according to Jeff SanGeorge, CEO and Founder of Magnetic Ideas. Jeff will help Swerve attendees on May 17th answer the question, “What data should you capture from your website and how?” Google Analytics is a free, robust program which can provide you with the data… MORE

The Conversation: Making your pitch, pitch perfect

  Making your pitch, pitch perfect? Whether you own a business, are starting a business, or work for a business, at some point you’re going to have to sell the product or service. “Know matter what one’s function is in business, everybody is in sales,” said Will Spivey, one of the judges for Swerve’s pitch… MORE

The Highlights: 3 Effective Tips for Marketing on a Shoestring Budget

In March, the Swerve Community was treated to Carol Reeve’s high value presentation- Marketing on a Shoestring Budget. The information was informative and beneficial for any business that has a minimal marketing budget. Carol shared many helpful tips, but we’ve chosen three takeaways to share and help improve your marketing efforts today!   No Foundation… MORE