Triad Design Leadershop

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Triad Design Leadershop is  a 2-day Transformative Keynote & Workshop Series that connects business leaders directly with experts in design thinking and innovation. It informs, inspires, and enlightens our community on how to use great design to improve business, organization, and life! This year’s theme was Design Thinking for Business Innovation and Growth is sure to set you up for success.

5:00PM | Doors Open
6:00PM | Keynote
7:00PM | Reception

BIOTECH PLACE  575 Patterson Ave Winston Salem, NC
8:00AM- 6:00PM | Workshop
Receive hands-on experience

Day One | Keynote- Jeanne LiedtkaDSC_3812 – Strategist Jeanne Liedtka, of the University of Virginia Darden School of Business will keynote this year.
Liedtka helps business leaders and entrepreneurs globally use design thinking in their work. She will share her methodology that has helped people all over the world understand design thinking, and apply it. Liedtka has taught thousands of leaders and entrepreneurs how to unlock the secrets of design thinking.

Day Two | Innovation Workshop – Randy Salzman
group standing durng workshopInnovation Workshop Leader and Co-Author, Randy Salzman, will teach the methods for implementing Jeanne Liedtka’s techniques. Participants will receive hands on experience and learn how to apply them to their business. These principles are:

  • The Why and How of Design Thinking
  • What is: Visualization, Journey Mapping, Value Chain Analysis, & Mind Mapping
  • What if: Brainstorming & Concept Development
  • What wows: Assumption Testing and Rapid Prototyping
  • What works: Customer Co-creation, Learning Launch and Leading Growth & Innovation in Your Organization

Jeanne Liedtka

Jeanne Liedtka is a Professor of Business at the Darden Graduate School of Management at the University of Virginia. Formerly the Associate Dean of the MBA at Darden and Chief Learning Officer for United Technologies, Jeanne’s research focuses on the intersection of innovation and strategy, in particular the integration of design thinking into organizational problem solving processes. Jeanne has taught design thinking to thousands of managers, both in person at Darden and through her on-line coursework, and authored numerous number of books including The Catalyst, Designing for Growth: A design thinking tool kit for managers, and Solving Business Problems with Design Thinking: Ten Stories of What Works. Her forthcoming book, Designing for the Greater Good, translates her work to the social sector.


United Technologies Professor of Business Administration
Darden Graduate School of Business
University of Virginia


Thank you to our Sponsors

Technicon Design




Interested in sponsoring? See the opportunities and sponsor benefits for TDL.

Previous TDL Events:

Click here to view the previous Triad Design Leadershop from March 4-5, 2015


Highlights-March 2015, Triad Design Leadershop

Triad Design Leadershop Highlights – 2014

Keynote – Ryan Jacoby, 2014


Triad Business Journal coverage on 2014 TDL