The Piedmont Triad, NC consists of 12 counties and the urban cities of Winston-Salem, Greensboro, and High Point.


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The dynamic work led by the Center for Creative Economy fosters growth in the creative industries. Historically, the creative economy adds 600 jobs a year in the Triad region. At the average salary of $37,288, that’s an increase of over 22 million dollars in earnings per year. CCE programs are designed to support this trend and the mission remains to catalyze and develop creative industries in the Triad and the state of North Carolina. These jobs are not easily outsourced abroad, and so make good stable industries to grow in NC.

Studies of the labor market between 1973 and the present show that the prospect for continuing employment is much higher for creative occupations than for routine jobs that do not require creative/ analytical skills. During that period, unemployment for creative jobs rarely rose to four percent. For routine jobs, unemployment rarely dipped as low as four percent.